Why More UK Startups Are Choosing Custom Mobile Apps Over Off-the-Shelf Solutions
Startups move fast. They need tools that match their pace, serve their audience well, and help them scale without hitting technical walls. Many founders start with off-the-shelf apps because they’re quick and affordable. But soon, they realize these tools can't grow with them. That’s when the switch to custom mobile apps begins and it’s happening more often than ever. Custom mobile apps are no longer a luxury. For startups aiming to compete and grow, they’re becoming a necessity. Off-the-Shelf Tools: Easy Start, Short Run Off-the-shelf apps offer plug-and-play convenience. No development delays, low upfront costs, and basic functionality out of the box. But the downsides start to show quickly: Limited flexibility Generic user experience Extra fees for add-ons No control over features or updates Difficult to scale as your business grows For startups trying to stand out, these limitations often become blockers. The Custom A...